01
Sub-second PDPs
Prefetch, image pipeline, server-rendered variants, edge-cached.
Web Development
E-Commerce Web ApplicationsHeadless commerce, engineered.
Headless storefronts on Shopify / Saleor / Medusa / custom, wired to payments, OMS, ERP, and CRM. Sub-second PDPs on 4G, A/B-tested checkout, and a content workflow your marketing team will actually use.
0.9s
Median PDP LCP
+28%
CVR
−42%
Cart abandonment
+19%
AOV
E-Commerce Web Applications is part of Abstriq's web development practice — one of four verticals run by our senior team in Noida, India. Full-stack web engineering — from static marketing sites and SPAs to data-driven enterprise platforms, e-commerce systems, and bespoke internal tools. We build e-commerce web applications systems that are production-ready from day one: observable, tested, and documented, with a named senior architect on the engagement and four weeks of hyper-care after go-live. Our work spans India and global clients in the US, UK, UAE, and Singapore. Talk to a senior architect to scope your build in 48 hours.
Trusted by enterprises
Aaj Tak◆
Times of India◆
BJP◆
Beyond Reach Premiere League◆
Red Fm◆
Wellness Fuel◆
Junior Cricket Championship◆
ON Energy◆
ORYZO AI◆
Nursing Sarathi◆
Baatshala Ai◆
The Traffic People◆
Aaj Tak◆
Times of India◆
BJP◆
Beyond Reach Premiere League◆
Red Fm◆
Wellness Fuel◆
Junior Cricket Championship◆
ON Energy◆
ORYZO AI◆
Nursing Sarathi◆
Baatshala Ai◆
The Traffic People◆
Aaj Tak◆
Times of India◆
BJP◆
Beyond Reach Premiere League◆
Red Fm◆
Wellness Fuel◆
Junior Cricket Championship◆
ON Energy◆
ORYZO AI◆
Nursing Sarathi◆
Baatshala Ai◆
The Traffic People◆
Service overview
Engineering e-commerce web applications
We build headless commerce where the storefront is a Next.js app, checkout is a graphql layer, and OMS / ERP / CRM integrations are first-class. Speed is a feature; merchandising is a workflow. We make sure both work without the dev team as a bottleneck.
Cart abandonment is engineered down with stable checkout, A/B testing, AI recommendations, address intelligence, and one-page payment flows that work on every device.
Practice signalsSenior-ledWeekly demosCode review on every PRProduction on-call
01
0.9s
Median PDP LCP
Edge-cached storefront
02
+28%
CVR
Headless re-platform, 12 weeks
03
−42%
Cart abandonment
Smart checkout + recovery
04
+19%
AOV
AI bundling & upsell
Business challenges we solve
What keeps teams shipping e-commerce web applications.
PDP loads in 5s+ on mid-range mobile
Cart abandonment above 70%
Marketing can't launch a banner without a sprint
Checkout flows that break between web and mobile
OMS / ERP integration that loses orders
Coupon / promo engine that grows more complex every quarter
Why choose this service
Three senior-led practice lines.
Outcome-anchored, owned by a practice lead with clear accountability, weekly demos, and the kind of code review culture you'd build internally if you had a year.
02
Composable OMS
Shopify / Saleor / Medusa / custom — choose what fits.
03
AI merchandizing
Recommendations, pricing, copy — pre-trained on your catalog.
Key features
What ships, by default in every engagement.
F·01
Headless storefront
Decoupled from commerce engine, freedom to choose UX.
F·02
PDP fast paths
Prefetch next-page, image CDN, edge cache, ISR.
F·03
Checkout flow
One-page, BNPL, multi-currency, address AI, wallet support.
F·04
OMS integration
Inventory, fulfilment, RMA, returns, multi-warehouse.
F·05
Promotions engine
Coupon, cart rules, segment targeting, scheduled promos.
F·06
Search & reco
Algolia / Elasticsearch / vector retrieval, AI-reranked.
Benefits & business outcomes
Numbers senior clients measure.
Conversion lift
Sub-second PDP, frictionless checkout
+28% CVR
Outcome · 01
AOV uplift
AI bundles, smart upsells
+19% AOV
Outcome · 02
Abandonment cut
Smarter checkout + recovery flows
−42% abandon
Outcome · 03
Development process
Senior squads. Tight loops. Code every day.
01
Week 1Commerce audit
Engine choice, OMS, payments gateway, tax / shipping, SLAs.
02
Week 2–5Storefront build
PDP, PLP, search, cart, checkout — fully SSR + edge cache.
03
Week 6–7Integrations
Payments, OMS, shipping, marketing, analytics — wired end to end.
04
Week 8+Launch + optimize
A/B test, RUM, perf budgets, AI merchandizing rollout.
Technologies we use
The stack we ship in production.
Layer · 01
Commerce engines
Shopify Plus
Saleor
Medusa
Custom
Layer · 02
Storefront
Next.jsRemix
AstroNuxt
Layer · 03
Payments & Tax
Stripe
Razorpay
Adyen
Avalara
Industries we serve
Verticals where we've shipped, not where we dabble.
V·01
D2C Brands
Headless storefronts, multi-currency, AI merch
Signal0.9s Median PDP LCP
V·02
Marketplaces
Multi-vendor, commissions, escrow
Signal+28% CVR
V·03
Wholesale B2B
Configurators, custom pricing, account tiers
Signal−42% Cart abandonment
V·04
Fashion
Visual merchandising, lookbooks, returns
Signal+19% AOV
V·05
Beauty
Subscriptions, samples, shade matching
Signal0.9s Median PDP LCP
V·06
Electronics
Configurators, BOM, install scheduling
Signal+28% CVR
Why Abstriq
Built for teams who ship fast in production.
We're not a body shop or a freelance marketplace. We run a senior-heavy engineering org with clear practice leads, real code review, and real on-call coverage.
Signal
0.9s
Median PDP LCP
Signal
+28%
CVR
Signal
−42%
Cart abandonment
Signal
+19%
AOV
Vertical AI, not just LLMs
We build agents that actually move numbers — wired into your systems, your data, your workflows.
Ship in weeks, not quarters
Small senior squads, tight feedback loops, code-merge every day, demo every week.
Industrial-grade rigor
From PLCs to SOC2 — production safety, observability, and resilience baked in.
One team across four worlds
Web, mobile, AI, and industrial under one roof — no vendor ping-pong.
FAQs
The questions we hear most.
If yours isn't here — ping us and we'll reply with specifics on your stack.
01Shopify or Saleor or custom?
Depends on ops complexity, customization needs, and data ownership. We lay out a 1-page decision in week one and ship a recommendation by demo.
02Do you handle OMS and shipping integrations?
Yes — Shiprocket, EasyPost, Delhivery, FedEx, DHL, BlueDart, plus custom OMS bridges.
03Can marketing launch pages without dev?
Headless CMS + visual builder, plus a prompt-to-page workflow. Marketing ships without PRs.
04What about AI merch and reviews?
Built-in by default — recommendations, dynamic pricing, review summarization, search rerank. Fine-tuned on your catalog post-launch.
Free consultation
Ready to ship e-commerce web applications?
Tell us the problem — proposal in under 48 hours. NDA-friendly by default, senior-led, and we typically walk you through a proof-of-concept before the engagement closes.
Reply in 24hNDA-friendlySenior-ledProduction on-call